The core pieces of the post
- Open with one clear recent photo.
- Write the type, color, size, then the distinct markings.
- State the last place and time in a way someone can act on.
- End with one obvious contact line that needs no extra explanation.
1. Open with the photo and the key sentence
The image is the first decision point for the reader: will they stop or keep scrolling? Use a recent clear photo, then immediately place the sentence that says the pet is missing and where it was last seen.
Do not open with extra background details. The first two lines should summarize the case before the reader invests more time.
2. Order the description from easiest to most specific
Start with pet type, color, and size, then move into the details that make the pet distinct, such as a collar, visible injury, or coat pattern. That order helps readers build the basic image first.
If you lead with highly specific details before the basics, the post feels harder to process and less memorable.
3. Write the place and time as if someone will act now
Do not stop at the city name. Add the neighborhood, street, or nearest recognizable point, then include the last confirmed time seen. That is what turns the post into something people can use.
Ask yourself: could a person read this line and know where to start looking? If not, the place or time is still too vague.
4. Copy this template, then edit it
If you want a fast starting point, use the template below and replace the bracketed details. The goal is to end up with a clear useful post in minutes, not half an hour of hesitation.
Lost pet: [cat/dog] in [district/city]. Last seen at [time] near [clear landmark]. Color is [color] and the pet has [distinct mark]. Please contact [phone number or contact method] if seen.
Avoid three common mistakes: a long emotional opening, a vague place description, or hiding the contact method at the end where it is hard to notice.
The next best step
Once the template is clear, the best follow-up is to see it in a real missing-pet example or move back to the full guide library to pick the scenario closest to your case.
Save this template now and we will tell you when Tbny opens
If you want to use this template inside Tbny when the app launches, leave your email now and we will notify you first so you arrive with ready text instead of creating it under pressure.
Quick questions
Should I write every detail I know?
Include the details that help recognition and action, but avoid extra filler that makes the post harder to scan.
Do I need more than one photo?
One strong photo can be enough, and you can add more only if they offer genuinely useful extra detail.